Nicky and Ninty are pairing up to promote Brain Training on the Nintendo DS. What better way for Ms. Kidman to celebrate the dawning of her 40s than by pimping a video game for Nintendo? I certainly can’t think of any better ideas. And hey, as a fringe benefit to all the money she’s probably making (Did I just get overly cynical there?), Brain Training is “a great way to keep my mind feeling young.” And there you have it.
I am very curious to see what channels the TV ads will run on. But, what’s more interesting and funny to me is this: why does Nintendo have to advertise at all when sales numbers for the DS are mopping the floor with the competition?
[via BBC News]